Private Lending

Sound Equity has gained a reputation as quite possibly the fastest, and certainly the most reliable private portfolio lender for real estate investments that you'll find anywhere in this business. We say what we will do; and then do what we said. Urgent applications can be approved in a matter of hours (always within 24 hours) and funds are wired in days, not weeks.

Yet, our cost of capital is extremely competitive with anyone in the industry… particularly after you understand the extra hidden fees most others charge.

At the end of the day… I assure you that your relationship with us will be far more profitable than any other private lending source you've ever had. And frankly, if we're not the most valuable partner you've ever found in this business we'll simply part ways… no hard feelings.

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Investment Sourcing

The single biggest challenge most west coast investors face today is inventory. It's exceptionally difficult to find quality real estate investment opportunities and we've spent years trying solve this challenge at scale.

We've finally succeeded! We teamed with the largest non-performing note buyer in the Western U.S. to bring short sale and REO investment opportunities to our clients. We'll often have first look at these properties and all can be bought below market value.

Sound Equity provides this free service simply to help our clients win more investment properties. The more you win; the more loans we get. All we ask for is loyalty; consider us for all of your investment financing needs.

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Contact Us

Please complete the form below to contact us. We'll respond within 1 business day. If your request is more urgent, call us at (888) 490-4450. Don't worry, we don't sell or rent your contact information to any 3rd party.

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About Us

Lead by a team of executives with unquestionable moral fiber and decades of experience in real estate, finance and technology, Sound Equity has established itself as one of the most trusted private lenders in the country. With offices in Bellevue, WA, Anaheim, CA and Temecula, CA, we support real estate investors from Bellingham to San Diego with honesty, respect and integrity.

Our lending roots go back to 2007 when our founders started buying multi-million dollar foreclosures at trustee sales in the Northwest. We quickly discovered that reliable, scalable capital wasn't available to trustee sale investors and in 2008 began loaning funds on the court house steps in Norwalk, CA to meet the exploding demand caused by the real estate bubble. In no time, we outgrew our founders' capital and have raised and placed hundreds of millions of dollars up and down the West coast since.

As the trustee sales slowed, we continued to invest heavily in bringing opportunities to our loyal customers and recently launched our DealForge platform to introduce REO and short sale opportunities to our customers.

Today, we lend many millions per month by providing outstanding customer service, absolute honesty and integrity, attractive LTVs and extremely competitive rates.

For more information, or a free no obligation loan quote (even on a deal you already have in escrow because we're that fast!), complete the Contact Us form above, call us at (888) 490-4450 or email us at